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Broly Su
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McDonald's x 88Rising

Client: McDonald’s
(2023)

To celebrate APAHM, I partnered with McDonald’s to create a mural that captures the diverse AAPI cultures in the States at the Head in the Clouds Festival, hosted by 88Rising.

• Lead designer
• Mural design
• Installation
• Brand identity
• Event design
• Color profile

Web Design

Client: DONN STUDIO
(2020-2022)

Redesign and elevate the branding for a seamless browsing experience with intuitive navigation and personalized recommendations for a close community feel.

• Lead designer
• Photo retouching
• Mobile formatting
• Layout design
• Typography

NFL

Client: Seattle Seahawks
(2024)

Donny Brocks, the Creative Director of the Seahawks, reached out to me to create a visually captivating series of jerseys/uniforms for Dre’Mont Jones and Geno Smith that reveal for each game during the NFL regular season. The project aims to generate excitement among fans by highlighting the details of our athlete’s uniforms.

• Lead designer
• Typography
• Illustration
• Social Media Design

Hisense Press Event Booklet

Client: Hisense
(2025)

In March 2025, Hisense — an established global leader in consumer electronics and home appliances, unveiled its latest lineup of TVs, laser projectors, and smart appliances at a CWC and NBA-themed media event in New York City. The event served more than just a product launch — it was a carefully curated visual experience that blended innovation, sport culture, and lifestyle storytelling. Through immersive, hands-on installations and bold spatial design, Hisense successfully engaged Gen Z audiences and tech media alike, reinforcing its connection to global sports and forward-thinking technology.

Instead of hosting a conventional afterparty, Hisense elevated the experience by inviting creators and media guests to private suites at Madison Square Garden for the Knicks vs. Clippers game, turning the night into a premium bonding experience that helped deepen relationships with key industry voices.

As part of Hisense’s 2025 product launch event, we created a premium coffee table book showcased at the press event. This book served as a curated visual narrative, introducing Hisense’s core brand values, global sponsorships, and an in-depth look at the company’s 2025 product lineup. From layout design to content structure, our goal was to craft a refined and immersive brand experience that resonated with international media, partners, and attendees.

• Art Direction
• Layout Design
• Typography
• Production Design

Top Shelf ATL

Client: Top Shelf ATL
(2021-2022)

Create a four-side package illustration for Top Shelf ATL’s special edition grinder box that displays a walk-through of Atlanta with aliens chilling, smoking, grinding, rolling cannabis, skating, and many other activities.

• Lead designer
• Editorial Illustration
• Packaging design
• Creative direction

China Daily

Client: China Daily
(2022-2023)

Daily Life of Low Carbon Youth is a series of educational illustrations that promote actions on living lives with lower carbon release. The series focuses on younger generations by incorporating basketballs, empty spray cans, baseball jerseys, and skateboards.

• Lead designer
• Typography
• Layout design
• Brand identity
• Billboard design
• Editorial illustration

Zine Design

Client: Tourism Bureau of Changsha
(2022-2023)

A Weekend Touring Guide of Changsha City is an educational accordion zine booklet that calls attention to cultural preservation, utilizing a combination of map illustrations, comics, character illustrations, and infographics to showcase both tourist and local perspectives for a less misleading, carefully assembled guide for a complete and authentic Changsha experience.

• Lead designer
• Typography
• Zine design
• Layout design
• Infographics
• Editorial illustration
• Photo retouching
• Brand design

Branding Design

Client: KUAi’S
(2022-2023)

Nowadays more and more college students skip at least one meal every day due to busy schedules, and most find it hard to keep up with grocery shopping since eating healthy requires more time and money. Those young adults with poor eating habits are more likely to experience eating disorders and obesity in their later years.

KUAi’S introduces prepared meal packages for college students to make their own healthy “instant” food with less money, so they can adapt their lifestyles to today’s society as they take on more challenging work with the right amount of essential nutrients.

• Lead designer
• Illustration
• Art direction
• Logo design
• Poster design
• Packaging design
• Label design
• Installation design
• Booklet design
• Sticker design
• Postcard design
• Merchandise

Divination Label Design

Client: Divination
(2021-2022)

The client wanted a series of illustrative wine label designs inspired by mystery animals and abstract elements. In addition, the client would love to include some of the ingredients for each wine product.

• Illustration
• Art direction
• Label design
• Packaging design

Atlanta Magazine

Client: Atlanta Magazine
(2022)

The client wanted to create a magazine cover that celebrates the unique hip-hop culture in Atlanta. The illustration includes hip-hop artists like Gucci Mane, 21 Savage, Future, Lil Yachty, Migos, and Outkast, etc.

• Illustration
• Animation
• Art direction
• Cover design

Popeye Magazine

Client: Popeye Magazine
(2022)

Popeye Magazine is a streetwear fashion magazine based in Japan. For this project, I want to create an ideal studio environment with all the collectibles such as framed prints, rugs, and vinyl toys associated closely with the street culture I grew up with.

• Illustration
• Art direction
• Cover design

Tesla Mural

Client: Tesla
(2020-2022)

Tesla Planet, 24 x 6 feet, is a digital mural design I created for Tesla China for its showrooms in both dealerships in Shanghai and Hangzhou. The rendering has a futuristic vibe combining a retro color palette with cyberpunk elements for a balance between nature and technology that Elon Musk long imagined.

• Illustration
• Mural design
• Social media design
• Showroom design

Motion

Client: Centers for Disease Control and Prevention
(2021-2022)

An editorial illustration designed for the Centers for Disease Control and Prevention (CDC) to visualize the harmful effects of tobacco use.

• Illustration
• Layout design
• Looping animation

Collective Brewing

Client: Collective Brewing
(2021-2022)

These two illustrations are created as the beer packaging designs for the Collective Arts Brewing in Canada.

• Illustration
• Label design
• Packaging design

Posters

Client: ABV Creative Agency & Art Gallery
(2022-2023)

Collection of flyer work.

• Illustration
• Typography
• Flyer design
• Layout design

McDonald's x 88Rising

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Web Design

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NFL

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Hisense Press Event Booklet

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Top Shelf ATL

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China Daily

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Zine Design

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Branding Design

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Divination Label Design

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Atlanta Magazine

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Popeye Magazine

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Tesla Mural

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Motion

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Collective Brewing

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Posters

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